Location-Based Marketing: A Small-Business Primer
Location-based services such as Gowalla, Foursquare, and Facebook Places are becoming increasingly popular. These services allow users to “check in” at restaurants, bars, stores, and other places of interest, directly from their smartphone or portable device. Users can add notes about the business, see who else is checked in, and earn points, badges, and other … Continue reading Location-Based Marketing: A Small-Business Primer
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